Yesterday Beitar Jerusalem unveiled their brand new kits manufactured by Puma at their season opening press conference at the VIEW celebration hall in Talpiot! The club move to Puma as the Puma brand has made strives in the past few years to increase their visibility in the football market. This year Puma will also be producing English Premier League outfit Arsenal kits and training wear along with the Italy National Team and Borussia Dortmund among others.
The opening event also introduced Menachem Koretzky as Beitar Jerusalem’s new coach along with new signing Hannan Maman. Owner Eli Tabib who also maintains a residence in Miami, Florida spoke for a few minutes on the importance of the club building from the foundation up and of course about their new relationship with Puma.
Guy Denman, head of Puma Israel also spoke at the festive event and The Sports Rabbi spent a couple of minutes with Mr. Denman whose family originally hails from Argentina talking about this monumental happening!